Sun Cellular empowers the Youth in 2012 Stratmark Conference

 

As part of its commitment to empower the youth of today, Sun Cellular supported the 2012 Stratmark Conference, an annual student marketing conference organized by Philippine Marketing Association, at SM Mall of Asia Arena last July 31, 2012.

Stratmark Conference aims to lead marketing excellence and promote deeper learning among youth. With the theme “Marketing Mash-up” which is combining new innovations with the old resulting to bigger and better marketing executions, this year’s Stratmark Conference was successfully attended by over 5,500 students and professionals, represented by more than 80 schools and universities.

Keynote speaker for this year, among invited guest speakers, was Mr. Ricky Peňa, Sun Cellular Senior Vice President for Marketing. Peňa started his talk with words of encouragement for students. “Anybody can do Marketing”, he said. As they will graduate soon, students will market their own brand which is their selves, he added.

In his talk, Peňa said that today’s market has become more complex given all the information and technologies easily accessible to consumers these days. With this, the challenge remains for anybody in Marketing, “How do we differentiate ourselves to gain a sustainable advantage?” he stated. Peňa shared what businesses need in order to survive the challenge and stay ahead of competition despite the chaos.

Sun Cellular was given the privilege to play a major role in this year’s Stratmark Conference, as students will work on a case study about one of the network’s brands through this year’s nationwide marketing plan competition.

Unlike previous years, students are now given the opportunity to choose which case study to work on, among four brands, in their marketing plan – a first opportunity from Sun Cellular. To choose, students simply need to text Sun <space> number of case study to 2222. Case study 1 is Sun Call and Text Unlimited, 2 is Sun Postpaid, 3 is Sun Broadband, and 4 is Sun Todo IDD Combo. Voting is open until August 31, 2012. Winning case study will be announced on September 1, 2012.

Sun Cellular is true to its testament of empowering the youth of today by supporting activities like 2012 Stratmark Conference, the biggest annual student marketing conference. As a reliable communication partner of the youth, Sun Cellular continuously provides products and services that are well-suited to the needs and means of young people.

Sun Cellular confirms partnership on 2012 Stratmark Conference with Philippine Marketing Association (PMA) at SM Mall of Asia Arena last July 31, 2012. From upper L-R: PMA Vice President for Youth and Academe Arlene Padua, Sun Cellular AVP for Marketing Services Jocel Adorable From lower L-R: PMA President Gwen Albarracin and Senior Vice President for Marketing Ricky Peňa
Ricky Peňa, as keynote speaker of this year, opens the “Marketing Mash Up” conference with his remarkable and thought-provoking speech.	Over 5,500 marketing students and professionals from more than 80 schools and universities attended the event.