Sun Broadband revenues up by 46% in 1H, leads growth in industry
Sun Broadband, the wireless broadband service of Sun Cellular, soared in the first half of the year posting a healthy increase of 46% in revenues and 54% growth in subscribers versus the same period last year – cementing its claim as the fastest growing broadband service in the country today.
Sun Cellular’s Senior Vice-President for Postpaid Marketing, Broadband and New Business - Ricky Pena further added that over the last three years, Sun Broadband has been building momentum with growth averaging 141% per year in revenues and 114% per year in subscribers, clearly outpacing other players in the industry.
“The fuel for Sun’s growth continues to be the increasing market demand for consistent, fast and reliable Internet data connectivity. Subscribers today recognize that apart from our best value offers, the experience on Sun’s broadband service is proven to be reliable,” Pena says.
Key to sustaining its growth is the continuous product innovation that Sun Broadband is known for. He added that Sun Broadband started offering Group plans, Multi-SIM plans, and SIM-only plans to cater to subscribers who want to use Sun’s broadband service using their various gadgets, and in anticipation of the ever-growing appetite for greater broadband access.
According to Pena, the company can foresee the demand for mobility in the broadband arena to grow significantly in the near future. “As we see more powerful gadgets and smartphones coming out in the market almost every month, the need for easy access to information and updates on social networking sites becomes even more urgent. People want to know what is happening now rather than later. Thus we see the broadband market growing exponentially in a relatively short period of time.” Pena said.
Pena further added, “With Sun Cellular now part of the PLDT group, it can only get better from here as we are able to fast-track the expansion of our 3G network to improve both capacity and coverage.”
Sun earlier reported a 17% increase in over-all net service revenue for the first half of 2012.
Sun Cellular is a member of the PLDT Group.